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Digital Marketing Specialist

Cookr

based on 8 Reviews

3-5 years

Bangalore / Bengaluru

1 vacancy

Digital Marketing Specialist

Cookr

posted 6hr ago

Flexible timing

Key skills for the job

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Develop and execute digital marketing strategies to drive business growth, increase brand awareness, and enhance customer engagement.
Lead and manage cross-functional teams, including copywriters, designers, developers, and external agencies.
Oversee digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), paid advertising, and content marketing.
Analyze and optimize digital marketing performance using data and analytics tools, such as Google Analytics, to inform future marketing strategies.
Manage and optimize digital marketing budgets to ensure effective ROI and budget allocation.
Stay up-to-date with industry trends and best practices, attending conferences, webinars, and workshops to maintain expertise.

Digital Channel Management

Social Media: Develop and execute social media strategies, create and curate content, engage with followers, and monitor analytics.
Email Marketing: Create and send targeted email campaigns, manage email lists, and optimize email performance.
SEO: Develop and implement SEO strategies, conduct keyword research, optimize website content, and monitor search engine rankings.
Paid Advertising: Develop and execute paid advertising campaigns, manage ad budgets, and optimize ad performance.
Content Marketing: Develop and execute content marketing strategies, create and publish high-quality content, and measure content performance.

Data Analysis and Reporting

Track and analyze digital marketing metrics, such as website traffic, engagement, conversion rates, and ROI.
Create and present regular reports to stakeholders, highlighting key performance indicators (KPIs), successes, and areas for improvement.
Use data to inform future marketing strategies and optimize digital marketing performance.

Team Management and Collaboration

Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of marketing initiatives.
Manage external agencies and vendors, ensuring effective communication, project management, and delivery of marketing services.

Educational Requirements

Bachelors degree in Marketing or a related field, such as Business, Communications, or Journalism.
Masters degree in Marketing or a related field, preferred.

Skills and Qualifications

Strong knowledge of digital marketing channels, including social media, email, SEO, paid advertising, and content marketing.
Excellent analytical and problem-solving skills, with the ability to analyze data, identify trends, and optimize digital marketing performance.
Strong communication and project management skills, with the ability to lead and manage cross-functional teams and external agencies.
Certifications in digital marketing, such as Google Analytics, HubSpot, or Facebook Blueprint, preferred.

Employment Type: Full Time, Permanent

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