Associate Director - Performance Media

• Understand the Indian digital ecosystem and formulate a robust strategy for client campaigns

• Work on budget bifurcation across various platforms keeping key considerations like impact and reach while preparing the overall strategy

• Discuss campaign strategy and execution plan with Business team to align it with the overall integrated media plan

• Oversee end-to-end campaign deployment and execution on a daily basis through regular monitoring and tracking

• Work closely with the client s creative agency to deliver on the expected deliverables and address any challenges related to campaign execution

• Conduct regular review meetings with the client and business team to discuss campaign progress and share optimization recommendations and data

• Suggest new ideas and innovations to the client basis ongoing developments in the evolving digital landscape

• Maintain and build relationships with key vendors and partners/ platforms/ publishers

• Drive cross functional exchange of knowledge and expertise within the team

• Seek new partnerships and opportunities with clients and vendors on an ongoing basis

Role Progressio N

To be defined in consultation with Business Head and HR team

experience range

• Associate Business Director - SSP: 13-15 years of work experience

Education Qualifications & Skills

Education Qualifications

• Bachelor s Degree

Skills

• Excellent Written and Verbal Communication Skills

• Presentation Skills

• Eye for Detail and Accuracy

• Analytical Skills

• Client Management

• Team Management

• Project Management

• Problem Solving Skills

• Financial Acumen

MANDATORY Certifications & tools

Certifications

• FB Certification

• Google Certification

• DV 360

Tools

• OMG Methodology & Tools (OMNI, OmNet)

• Google Ad Words

• Google Analytics

• Google Ads

• Platforms - FB, Instagram

• DV 360

• Tag Manager

Stakeholder INteractions

Internal

• Business Team

• Operations Team

External

• Clients

• Creative Agency

• Third Party Vendors - Platforms, Publishers, Partners