Assitant Manager- New Product Development

The New Product Development Marketing Manager will play a pivotal role in the creation, development, and launch of new products. This role requires a blend of strategic thinking, market insight, and hands-on execution. The role will be responsible for developing marketing strategies, coordinating with cross-functional teams, and ensuring that new products meet market needs and achieve business objectives.

Role & responsibilities

1. Market Research and Analysis:

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Analyze data to generate insights and recommendations for product development and positioning.

2. Product Strategy Development:

• Collaborate with product development teams to define product features, positioning, and unique selling propositions.
• Develop and execute go-to-market strategies for new product launches.

3. Cross-Functional Collaboration:

• Work closely with product management, R&D, sales, and other departments to ensure alignment on product development and marketing plans.
• Facilitate communication between teams to address any issues and ensure project milestones are met.

4. Marketing Campaigns:

• Create and manage integrated marketing campaigns to promote new products.
• Develop marketing materials, including product brochures, website content, social media posts, and email campaigns.

5. Product Launch Execution:

• Plan and execute product launch events and promotions.
• Monitor product performance post-launch and adjust marketing strategies as needed.

6. Budget Management:

• Develop and manage budgets for new product marketing initiatives.
• Ensure effective allocation of resources and maximize return on investment.

7. Performance Tracking:

• Define key performance indicators (KPIs) for new product success.
• Monitor and report on campaign performance, product reception, and market impact.

8. Customer and Market Engagement:

• Build and maintain relationships with key stakeholders, including customers, industry experts, and media.
• Gather and incorporate feedback from customers and market to refine product offerings

Preferred candidate profile -

MBA in Marketing

Experience in Building Material will be an added advantage