Performance Marketing Manager

What You'll Do

• Strategize and execute campaigns to drive lead generation tailored to specific regional goals.
• Monitor and analyze lead metrics to ensure achievement of lead volume targets.
• Optimize campaign performance to achieve average CPL goals specific to the region.
• Focus on efficient budgeting to ensure cost-effective lead acquisition.
• Monitor campaign metrics to maintain average CPA benchmarks for different regions.
• Develop strategies to lower acquisition costs without compromising lead quality.
• Implement and monitor strategies for campaign performance optimization across channels.
• Utilize data-driven insights to enhance campaign effectiveness and ROI.
• Stay updated with trends in multi-channel marketing and adapt strategies accordingly.
• Continuously learn and incorporate new tools and techniques to improve campaign outcomes.

What Youll Bring

• Educational Qualification: Bachelors degree in Marketing, Business, or a related field.
• Experience: 7 years of experience in SEM, digital marketing, or campaign management.
• Proficiency in analytics and ad platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and programmatic tools.
• Strong understanding of CPL, CPA, and other performance metrics.
• Exceptional analytical skills to interpret data and drive actionable insights.
• Effective communication and organizational skills to collaborate with cross-functional teams.

What Sets You Apart

• Proven experience in driving lead generation campaigns for diverse regions.
• Expertise in achieving and optimizing CPL and CPA metrics.
• In-depth knowledge of multi-channel marketing strategies and their applications.
• A results-driven mindset with the ability to adapt to changing trends and technologies.