Digital Marketing Specialist

Experience: 8+ Years

Job Location: WFH

Work Timings: 1:30 PM IST to 10:30 PM IST

Functional Area: Sales & Marketing

The ideal candidate has experience developing social media marketing calendars and executing marketing campaigns. Proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Role and Responsibilities

• Understand the needs of the business and plan activities that can increase brand visibility.
• Writing high-quality original content and concepts for a social media campaign.
• Manage online presence and media campaigns for social networking platforms including LinkedIn, X, Instagram, other media sites and blogs.
• Executing company email and social media advertising campaigns and measure the success of campaigns.
• Monitoring company brand and building brand awareness on the web and social media.
• Maintain and manage online reviews across multiple channels for brand image.
• Lead and mentor a team of digital marketing specialists, content creators, and creative designers.
• Conducting Employee interviews and converting them into social media posts, reviews etc.
• Conducting customer interviews and working with the design team to create effective testimony videos.
• Help in planning and executing webinars, podcasts and LinkedIn live events.
• Manage an organization's website, reviewing and providing updates for website content.
• Plan and execute strategies for SEO & SEM.
• Experience in Data Analysis to understand your audience, their patterns and preferences and helpful for content marketing and link acquisition.
• Experience in Copywriting, Behavioural Analysis and Automation to scale the entire process.

Education and Qualifications

• 8+ years of experience in digital content based marketing.
• Excellent communications skills, both verbal and written
• Extensive understanding of different social media platforms and blogs, with prior experience with their use
• Understanding of visual design principles and branding
• Great analytical and networking skills
• Exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Enjoy working in a fast-paced and collaborative environment.