Sr Analyst Digital Advisory For a global communications firm

We are looking for a Sr Analyst Digital Advisory for a global communications firm.

 

Job Profile:
We are looking for an ambitious, proactive, and motivated individual with solid exploratory research, digital analytics experience, able to lead day-to-day management of accounts.
The Senior Account Manager candidate should be capable of driving analytics design, ideate innovative approaches to derive meaning from unstructured / structured digital data, omnichannel campaign measurements, Web traffic data and translate those into actionable insights.
This role will prosper in the intersection of analytics, business and people acumen.

Experience in scoping commercials of research/analytics projects, overall financial management project planning, workload management, budgeting, and managing service levels will be a plus.
The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development.
We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.
Own the digital advisory vision and mission execute ideas to improvise Digital Advisory offering capabilities
Listen to clients and translate their high level business problems into analytics objectives
Deliver strategic insights that can drive practical actions to bring desired business outcome
Work closely and report to Head- Digital Advisory to take the offering forward
Front-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of client s communication needs
Bring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solve
Apply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLP

Advise internal external stakeholders to deliver outcome focused deliverables

Lead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround time
Create easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate MarTech

 

Requirements:

Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research)
7 to 10 Years of relevant work experience
Experience in at least two of the following technique is required:
1. Qualitative quantitative analytics, desktop/blue-sky research
2. Customer Data Platforms, Marketing Automation
3. Web mining; Web analytics
4. Predictive (unsupervised / supervised): Using regression in marketing mix models, Clustering using text classification models
5. Programming in high-level languages Python R
One who is digitally savvy and has fair understanding of various digital data sources, its complexities and cultures authentic points-of-view around analytical approaches to harness the same for modern marketing
Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment
Sound understanding of omnichannel digital buyer journey and touchpoints
Familiarity with ETL/ELT and big data tech (SQL/NoSQL/postgreSQL etc. and Hadoop, Spark), data lakes will be an added advantage
Business acumen

Strong verbal and written communication is a key success factor
Structured thinking and persuasion are key enablers to deliver actionable insights

Tenacity to challenge status quo and solve problems
Ability to differentiate between an outcome v/s output
Experience in agency side of business will be an advantage
Team player and self-starter
Attention to detail

 

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