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Sr Manager Performance Marketing
Neoistone
posted 5d ago
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Flexible timing
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Job Description
- Campaign Strategy & Optimization: Design and implement performance marketing strategies across Google, Facebook, and programmatic channels. Continuously monitor and adjust campaigns to ensure they meet KPIs.
- Data Driven Insights: Utilize analytics and data insights to inform campaign decisions. Regularly conduct A/B testing, analyze results, and refine approaches for optimal performance.
- AI Integration: Lead efforts to incorporate AI-powered tools for automation, optimization, and predictive analysis within performance marketing campaigns.
- Budget Allocation: Develop and manage the paid media budget, ensuring efficient spending and achieving maximum ROI.
- Performance Reporting: Track campaign performance, generate reports, and present insights to senior management. Highlight key metrics and trends impacting business objectives.
- Cross Functional Collaboration: Collaborate with creative, copy, and analytics teams to develop impactful and cohesive campaigns.
- Vendor & Agency Management: Manage relationships with digital media agencies and technology vendors, ensuring they meet performance expectations.
- Team Development: Mentor and lead a team of specialists, focusing on continuous learning and upskilling in the latest performance marketing techniques.
Qualifications & Skills:
- 7-10 years of experience in digital performance marketing, ideally in a consumer tech environment.
- Expertise in Google Ads, Facebook Ads, DSPs, and programmatic advertising platforms.
- Strong knowledge of AI applications in marketing and data analytics.
- Proven ability to manage and optimize budgets for maximum ROI.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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