The SEO Lead will design and execute strategies to improve organic search visibility, drive traffic, and increase conversions, focusing on both technical and contentbased SEO tactics.
Key Responsibilities:
SEO Strategy & Execution: Develop and implement a comprehensive SEO strategy, covering onpage, offpage, and technical aspects.
Keyword Research & Optimization: Conduct keyword research to identify content opportunities. Optimize web content to rank higher in SERPs.
Technical SEO: Audit website architecture and resolve technical SEO issues to improve crawlability, indexability, and page load times.
Performance Monitoring: Use analytics tools to track SEO performance and identify areas for improvement. Provide regular reports on rankings, traffic, and conversion metrics.
Collaboration: Work closely with content, web development, and performance marketing teams to align SEO with broader marketing objectives.
Stay Updated: Keep abreast of SEO best practices and algorithm updates to maintain the brand s competitive edge.
Qualifications & Skills:
5+ years of experience in SEO with a strong focus on data driven decision making.
Expertise in SEO tools such as Google Analytics, SEMrush, and Ahrefs.
Proficiency in HTML, CSS, and understanding of technical SEO factors.