Brand Head/Senior Brand Manager - FMCG (6-14 yrs)

Our client is a fast-growing player in the FMCG space headquartered in Pune.

Role: Brand Head / Senior Brand Manager

Team Size: 2-3 members

Reporting to: Head Sales & Marketing

Role Responsibilities:

- Define brand worlds for all the brands of the group sharply defining the consumer TG, brand essence, portfolio plan, pricing policy and GTM actions.

- Lead Portfolio management for the brands. Build right pack price architecture for key channels, define star products to lead brand growth, upgrade and optimize portfolio basis brand results and changing consumer need landscape.

- Lead Communication planning for the brand across all mediums. Build a roster of best-in-class communication agencies and develop annual communication plans rooted the sharply defined brand world that helps accelerate key consumer and business metrics

- Manage profits for the group by leading delivery of sales results, managing pricing, leading CFTs to optimize costs and portfolio optimization and upgradation process.

- Set guidelines for all key sales actions including trade marketing, market expansion, shopper marketing, must sell SKU definitions, distribution scale up and key event plans.

Preferred Candidate:

- Overall 6 to 12 years of experience in marketing function. Minimum 3-years of experience in independently managing marketing for one (or set of) brands in leading FMCG companies

- Experience of working in foods space is mandatory

- Should have NPD experience