Nat Habit - Product Head - Category Growth (13-20 yrs)

About Us:

We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 28Lac+ customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Head of Product & Category Growth

Owner of entire beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category. Responsible for P&L, new customer acquisition & retention strategy for all categories to meet market share & revenue growth KPIs.

Collaborate with internal stakeholders (brand, channel sales/growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to win.

Responsibilities:

- Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.

- Lead the portfolio mix planning to meet brand growth goals & ambitions

- Lead the P&L for every category, particularly optimizing gross margins & marketing costs

- Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.

- Develop all aspects of each category: Product, Identity, Architecture, Positioning, Price, Channel Mix.

- Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights.

- Build the new trial & customer retention strategy of each category.

- Work closely with brand & creative teams to build effective communication for each category.

- Work closely with brand & channel teams to evolve product/price/positioning in order to optimize growth & marketing costs.

- Work with brand team for key categories in which you make use of full marketing mix.

- Work on product & category experience to drive excellent NPS.

Qualifications & Skills:

- Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.

- 10-13 yrs of growth/sales/business experience.

- Experience in consumer facing B2C industries and minimum of 5years in consumer product led brands.

- Fair mix of experience in both digital-first businesses as well as legacy brand businesses.

- Very strong analytical skills - Data forward decision. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development & shopper behavior.

- Clear framework led thinking.

- Strong pulse of female consumer behavior & knack to understand consumer psychology.

- Strong solutioning ability with a creative bent of mind towards business problems.

- Consumer/ customer first approach and demonstrated experience.

- Independent decision making ability.

- Ability to sustain & enhance the strong collaborative culture of the organization.

- Strong bias towards action & hustle.

- Excited about building a long term brand.

Reporting Team: Category Managers/ Marketing Associates / Market Research & Insighting Team

Work Location: Udyog Vihar - Sector 18, Gurgaon