Deputy Manager/Manager (Branding & Public Relations) - Colleges

Job Summary

• Drive brand adoption and growth by tailoring the brand strategy for priority target markets.
• Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity.

Duties & Responsibilities

• Brand Standardisation - Execute brand standardisation initiative for Narayana Hrudayalaya Colleges under Narayana Hrudayalaya Foundations.
• Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message.
• Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials.
• Work closely with design and content teams to develop compelling and consistent brand materials.
• Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration
• Coordinate and manage marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration.
• Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels.
• Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives.
• Operation: Support with the planning and execution of marketing campaigns and events.
• Liaison with internal finance and purchase team to ensure timely approvals and payments.

Desired Candidate Profile:

- Experience in campaign designing, planning & execution

- Worked closely with advertising/design and media buying agencies

- Ability to measure the success of campaigns

- Should be enterprising, passionate, and an Influencer

- Strong relationship-building skills, and a drive for Quality Assurance

- Strong interpersonal effectiveness and teamwork skills

- Excellent Presentation and Communication skills

- Networking skills for development and long-term business relationships

Role : Consultant/Deputy Manager (Branding & Public Relations)

Industry Type : Education / Training

Functional Area : Branding, Marketing

Employment Type : Full Time, Contractual

Education Qualifications:

Any Graduate/Post Graduate in Marketing & Communication

Experience : 5-7 Years