Marketing Manager

Role & responsibilities

Support the Category team(s) in planning an impactful marketing campaign across several media and communication channels, to drive business growth targeting employees, Clinicians, and Consumers.

• Work closely with Brand COE/ Content, event, and media specialists (in-house and external) to define an execution plan with metrics.

• Motivate and urge Brand COE and Agencies to think creatively and efficiently in the defined timelines.

• Leverage data/analytics to drive optimization, higher ROI, and accountability for marketing spend.

• Drive internal awareness and excitement towards category and marketing initiatives.

• Innovate and experiment with Category/ Brand COE teams to get the best for the business while driving high levels of stakeholder satisfaction.

Preferred candidate profile

3-6 years of marketing campaign experience (budget, concept, planning, execution, integration, reporting)

• Have a keen sense of aesthetics and an eye for detail.

• Collaborative with effective communication skills, both verbal and written.

• Entrepreneurial and problem-solving mentality.

• Should be agile, innovative, and open to an ever-evolving environment.

• Creative thinker with an ability to think from the customers point of view and need.

• Proven expertise in marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches work best to meet specific marketing or business goals.

• Ability to work with minimal supervision.

• Strong sense of integrity.

• Strong time management skills with the ability to multitask and prioritize in a constantly evolving environment.

• Required Language: Fluent written and spoken English, Kannada, Hindi, and other Indian languages are a plus.

• Some national travel may be required.

• Preferred Education: MBA from Tier 1, with a strong background in Marketing, preferably media marketing.