Senior Staff Engineer (Google Analytics)

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale across all devices and digital mediums, and our people exist everywhere in the world (18000 experts across 36 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

REQUIREMENTS:

• Data Collection and Management: Leverage tools like Google Analytics 4, Google Tag Manager, and Marketing Cloud Intelligence to gather data across various marketing channels (social media, email, website analytics) while ensuring data accuracy and integrity.
• Performance Analysis: Use advanced analytical skills to evaluate marketing campaigns, measuring effectiveness and identifying areas for improvement. Familiarity with SQL, Excel, and data manipulation tools is essential.
• Data Visualization: Develop impactful visual reports and dashboards using tools such as Google Data Studio (Looker), Salesforce CRMA. Tableau, and Power BI are good to have to present insights to stakeholders.
• Market Research: Conduct market research and competitive analysis to stay informed of trends, consumer behavior, and industry shifts that may impact strategy development.
• Collaboration and Communication: Work closely with marketing teams to align analyses with business objectives, and effectively communicate insights to non-technical stakeholders for strategic impact.
• Optimization: Identify and implement optimization opportunities for marketing strategies by interpreting data trends and leveraging insights from platforms like Google Ads, LinkedIn Insights, and other social media channels.

RESPONSIBILITIES:

• Understanding functional requirements thoroughly and analysing the clients needs in the context of the project
• Envisioning the overall solution for defined functional and non-functional requirements, and being able to define technologies, patterns, and frameworks to realize it.
• Determining and implementing design methodologies and tool sets
• Enabling application development by coordinating requirements, schedules, and activities.
• Being able to lead/support UAT and production roll outs.
• Creating, understanding, and validating WBS and estimated effort for given module/task, and being able to justify it.
• Addressing issues promptly, responding positively to setbacks and challenges with a mindset of continuous improvement
• Giving constructive feedback to the team members and setting clear expectations.
• Helping the team in troubleshooting and resolving of complex bugs
• Coming up with solutions to any issue that is raised during code/design review and being able to justify the decision taken.
• Carrying out POCs to make sure that suggested design/technologies meet the requirements.