Social Media Manager

Job Title: Social Media Manager

Location: Pune

Job Type: Full Time, Permanent

Job Summary:

As a Social Media Manager, you will take the lead in crafting and executing social media strategies that align with our brands goals. This role requires a strategic thinker with experience in managing large-scale campaigns and analysing performance metrics to drive continuous improvement.

Responsibilities and Duties:

• Develop and implement comprehensive social media strategies.
• Manage day-to-day operations of social media accounts, including content creation and scheduling.
• Lead social media campaigns from concept to execution, ensuring alignment with brand objectives.
• Monitor social media channels for trends, audience engagement, and potential opportunities.
• Analyse social media metrics and prepare detailed reports to guide future strategies.
• Should have experience and knowledge of Tik-Tok.
• Collaborate with cross-functional teams, including marketing, PR, and customer service.
• Mentor junior team members and provide guidance on best practices.

Required Skills and Qualifications:

• Proven experience (3-5 years) as a Social Media Executive or similar role.
• Strong knowledge of social media platforms, tools, and analytics.
• Excellent writing, communication, and project management skills.
• Experience in leading successful social media campaigns.
• Experience with outreach management, PR management, influencer management and understanding of the target audience.
• Ability to think strategically and make data-driven decisions.
• Bachelors degree in Marketing, Communications, or a related field.
• Knowledge of paid social media advertising is a plus.

Compensation and Benefits:

• Competitive salary commensurate with experience.
• Generous paid time off and company holidays.
• Professional development programs and opportunities for career growth.
• Employee discount on company products.