Overview of job Digital media planning among the brands that are market leaders and have cult like following among its fanbase.
Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it. Reporting of the role - General Manager
3 best things about the job:
Working on cutting edge first of its kind solutions to answer brand challenges across multiple categories
Evangelize Tech innovations to build preference for Airtel
Being first to test new concept and then scale
In three months:
Understand Airtel business and dynamics across various categories.
Build a good working relationship with all stakeholders
Work with all constituents of digital brand eco-system under one single roof
Introduce digital channels across media
In six months :
Should be able to contribute toward strategic approach on Airtel
Understanding Integrated media solutions and strategy for then client
Learn about effectively pitching 360 digital products to clients
Work with a diverse team of media buyers and planners across 360-degree media and beyond
Emerged as a coveted champion and go-to person on digital marketing solutions
In twelve months:
Lead the annual planning process for the client
Device and converse on various measurement techniques / metrics across touchpoints based on client objectives
Win awards in both internal and external forums like FOMA, Cannes, Smarties, Emvies, Abbys etc.
Ability to drive agency KPIs balanced with client KPIs
Responsibilities:
Understand client objectives, category/competitive trends for various product categories
Develop strategic thinking on the brand and ability to manage large teams from strategizing to delivery and client engagement
Supervise and lead annual operating principles and reviews with the client
Push planning thinking by utilizing EM research, systems and tools
Search and apply/reapply regional and global learnings and best practices
Drive tech lead innovations for the brand
Knowledge sharing and thought leadership
What you will need:
Should have a point of view on the evolving digital landscape. Abreast with the latest technology that will affect digital advertising and should be able to translate it for Airtel
Abreast with the latest technology that will affect digital advertising
Understanding of digital landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) - Preferred
Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred
Worked closely with publisher partners to elevate industry standards in-line with client needs.
Exposure to affiliate and programmatic technologies
Passion to learn and unlearn and constantly push boundaries to improve
Excellent written and oral communication skills combined with outstanding presentation skills
Intermediate to advanced analytical skills, specifically relating measurement plan and learning agenda- Preferred
Strong interpersonal and communication skills, People managing skills
Problem-solving skills
10+ years of relevant experience
More about EssenceMediacom :
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.