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Essence Digital

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12 Essence Digital Jobs

Senior Business Director

Essence Digital Limited

12-15 years

Gurgaon / Gurugram

1 vacancy

Essence Digital

posted 18d ago

Job Role Insights

Key skills for the job

Software Configuration Management Social Media Marketing Factory Data Mining Client Management Strategic Planning

+ 1 more

Job Description

This role reports to North Head of EssenceMediacom

3 best things about the job:

Scope to work in a horizontally integrated structure.

In addition to traditional media, exposure to new age media, mobile, data and digital mandate, OOH etc.

Scope to work on various target segments.

Measures of success

In three months, you would have:

Gain client-confidence with sheer display of category, media and SOP understanding

Bond with internal team with an ability to integrate across functions within and outside Mediacom and GroupM.

In six months, you would have:

Involve in strategic planning.

Create a 360 planning approach for new campaign

Ability to draw insights through data mining and articulate strategy

Ability to converse with internal and external audience across paid-owned and earned media

Eye for details and accuracy in all submissions

In 12 months, you would have:

Converse on measurement metrics across touchpoint based on campaign objectives

Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.

Responsibilities of the role:

To Manage all aspects of a client s media campaigns across brands and across media

To supervise and design media plans using appropriate media tools

To create culture of innovation and have all contribute to creative media solutions

To proactively provide inputs/ directions to client and be responsive for client needs

To initiate and drive quality analysis and cross-category case studies

Facilitate development of team members through on the-job coaching and initiate developmental training

To ensure smooth team functioning and timely resolution of team conflicts

What you will need:

Minimum 12 years experience in the similar role

Acute inquisitiveness and understanding of an entrepreneur s mindset

Excellent communication / presentation / client management skills

Must have business acumen to understand allocation of resources and right proposition selling to clients. Revenue responsibility

Ability to understand 360mediums Offline Online and their role in shaping clients businesses. Understating of media buying/ planning/ brand investments/ tools used.