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7 Essence Digital Jobs

Senior Business Director

12-14 years

Mumbai

1 vacancy

Senior Business Director

Essence Digital

posted 11d ago

Job Description

This role reports to the Client Lead
3 best things about the job:
  • You would be working in one of the most exiting agencies and leading FMCG accounts
  • Scope to work on various target segments
  • Systematized working process
  • Vertical Learning Curve
Measures of success In three months:
  • You would be expected to have full understanding on your portfolio of brand/s
  • Understand the different stakeholders within agency and start building relationship with them.
  • Helping your team to craft the agency response to the client briefs.
In six months:
  • Ability to lead strategic executional discussions with clients.
  • You should be able to have full understanding of what is happening on your clients lead your team in that aspect.
  • Be visible as the leader of your team within the agency as well as with clients
  • Start interacting with our regional agency teams on client where applicable
In 12 months:
  • Lead the annual planning process for our clients.
  • Be the seamless bridge between local clients regional/global agency team.
  • Converse on measurement metrics across touchpoint based on campaign objectives
  • Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
  • Ability to start driving agency KPIs; balanced with client KPIs
  • Leading client engagement for a set of accounts with total billing 500+ cr. You ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficiencies
Responsibilities of the role:
  • Brand guardianship on assigned brands
  • Build a relationship as the client s strategic advisor on all communication related issues related to the brand / category
  • Clarify, formalize and manage client expectations on an ongoing basis.
  • Develop strategic thinking for the brands handled
  • Supervise and lead Annual Operating Plans and Communication Review work with teams
  • Be the key contact for the Brand/Media Manager for the set of brands handled
  • Push the planning thinking by utilizing MediaCom s research, systems and tools
  • Search and reapply regional/ global learnings
  • Create monthly media reviews/reports
  • Proactively use all information to address PG business issues
  • Lead conceptualization of local media campaigns/initiatives
  • Team supervision and development
  • Lead and manage the sub-teams, maintaining high level of motivation amongst team members
  • Ensure basic training and orientation of new team members and Mediacom/PG
  • Ensure strict adherence to all SOPs and audit rules
What you will need:
  • Minimum 12 years of experience in a similar set up.
  • Ability to lead the team with full authority. Also being able to motivate the team take them along during times of high media activity.
  • Being able to overcome the typical media agency pitfalls build relationship with team members across the planning, buying, operations the finance/billing teams.
  • Being process driven
  • Having a good relations with media partners
  • Ability to have a business acumen along with being a fundamentally strong media professional
  • Business Acumen with the ability to understand 360degree media.

Employment Type: Full Time, Permanent

Read full job description

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