You will need to manage and coordinate with various GroupM agency stake holders to sell Matrix products. This person will drive Inventory Product Sales and Content Products created under the Matrix portfolio to achieve desired results. He/She will constantly interact with Agency leads and understand client portfolios to pitch products where the suitability lies. This person will ensure that business is managed as per aligned principles of Matrix and manage relationships with channel and publication partners at a regional level.
Reporting of the role: National Head-Sales
3 best things about the job:
An environment wherein knowledge of Print, TV, Radio, Digital and Content would be added to skill set. The candidate will have some prior knowledge of all mediums and enhance the skill set with an understanding of the partner product and deal structures. The candidate will also be in constant touch with partners at a regional level to have an in-depth understanding of the media environment in terms of demand and supply of products
Interacting with Planners and Buyers across GroupM - the biggest agency in India - and understand client and campaign needs to fit in Matrix products wherever suitability lies
Working on the top clients across verticals and mediums will give you an in depth understanding of media
Measures of success -
In three months:
To establish solid rapport with the different stakeholders
Understand the concept of Matrix and its importance
Understand where products available under Matrix and their respective benefits
Meet with partners and start establishing solid relationships with them
In six months:
Clear understanding of all clients and brands under Group M
Clear understanding of all the Partner products and Contact points of all partner mediums
Liaison with different media houses to ensure GroupM clients campaign satisfaction
Proactively pitch products while campaign plans are being discussed and get conversions
Understand the bigger picture in terms of suitable business deals creation and enforce the same
In 12 months:
strategize on how to make Matrix sell better with a clear POV
Understand the visions of clients and brands going forward and be skill ready to service the same
Build plans in coordination with different teams to capitalize on overall benefits based on long term benefits.
Build on insights and suggest solutions creatively to maximize on products available with matrix
Create annual plans for execution, suggest innovative novel ideas to ensure higher sales
Responsibilities of the role:
You will be working across 17 partner publications.
The job would entail interacting at different levels across agencies
Pitching and then pushing for closures on the same.
You would be working similarly on TV and Radio products available with Matrix.
The idea again being that you would need to build a relationship with various stakeholders of the business - create sale through logical explanation basis Reach and other deliverables taken into consideration while planning for campaigns
Interacting with Planners and Buyers across GroupM- the biggest agency in India. This creates a great platform to understand the sensibilities involved whilst planning - and take that learning into consideration while making relevant pitches
Knowing the pulse of various media campaigns and to be up-to date with Media happenings.
You would need to be at the right time and at the right place to plug in products wherever there are requirements and wherein they make sense keeping the overall objective of the campaign intact
What you will need:
Street smart, good presentation skills and confident
Open to long working hours if the situation so demands
Client/Agency relationships exposure and strong relationship management skills
Keen attention to detail and good at spotting opportunities
Go getter attitude and responsible to close all loops
Mature and capable of handling pressure situations
Responsible and accountable in terms of goals set and have a strategy to achieve the same