Principal Partner - The Exchange

Description

• Lead digital platform buying
• Develop and execute strategies for media buys across OTT, video programmatic, content, and e-commerce platforms (e.g., Amazon, Zepto, etc.).
• Ensure optimal media spend allocation and efficiency, that meet KPIs like OTR, CTR, and viewability.
• Stay ahead of the latest trends in programmatic buying and digital trading to continually optimize buying strategies
• Leverage DSPs, SSPs, and other programmatic platforms to create seamless media buying solutions that drive results.

• Align trading strategies with the brand s goals for commerce marketing, ensuring product visibility and sales on these platforms.
• Collaborate with commerce platforms to gather insights, secure premium placements, be first on alphas and betas and optimize ROI

• Negotiate to secure favorable rates, premium access, and value-added deals.
• Build and manage strong relationships with key partners developing JBPs where necessary to ensure client KPIs delivery
• Track and evaluate the performance of media partners periodically

• Monitor campaign performance adjust strategies in real-time to maximize delivery.
• Collect and use data insights and analytics to refine audience targeting and conversion.
• Oversee the allocation and pacing of media budgets across various digital platforms, ensuring optimal spending throughout the campaign duration.
• Ensure transparent and cost-effective media transactions, managing to avoid under or over-expenditure.
• Collaboration with Content and Strategy Teams:
• Work closely with internal content and strategy teams to align content buying
• Support the development of integrated campaigns that ensure synergy between media buys, creative execution, and client goals.
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  Compliance, Reporting, and Transparency:
• Ensure compliance with client and regulatory standards, including GDPR, CCPA, and internal governance policies.
• Provide regular, detailed performance reports to senior management, translating complex data into actionable insights.
• Track and report on media buying outcomes with a focus on transparency and accountability.
  
  Team Leadership and Development:
• Lead, mentor, and develop a high-performing team, fostering a collaborative culture of learning and excellence.
• Encourage innovation within the team, empowering them to test new platforms, formats, and buying strategies.
  Qualifications