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92 mPlatform Jobs

Executive - Search

1-3 years

Mumbai

1 vacancy

Executive - Search

mPlatform

posted 3hr ago

Job Description

 
  1. Get to work in an truly integrated team handling 360 aspects for a brand
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be exposed to Programmatic
Measures of success -
In three months:
  • Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
  • Handled day to day tasks / requirement effectively
In six months:
  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms
In 12 months:
  • Exceed client expectations in terms of biddable media implementation
  • Create a road-map for the next year.
Responsibilities of the role:
  • Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you will need:
  • Relevant experience of 1-3 years in search marketing roles
  • Expertise in Google analytics
  • Through understanding of Google AdWords
  • Understanding of Bid Management Tools
  • Number Crunching
  • Understanding of Programmatic

Employment Type: Full Time, Permanent

Read full job description

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