Senior Media Planning Manager

Description

• Independently manage the planning, execution, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive installs, user engagement, and revenue growth.
• Adept understanding of Marketing funnel and is able to differentiate media strategies based on business and campaign objectives such as awareness vs lower funnel conversions
• Good understanding of B2C publishers for India to help drive performance driven campaigns: audience signals, measurement of campaigns, data passback
• Good hands on experience on Google ads - SEM, YT campaigns, app based campaigns and as well as 3P DSP platforms
• Audience research and analytics on 1st party data sources and 3rd party data sources
• Apply a strong measurement mindset to assess campaign performance. Understand channel-level incrementality and leverage Advertising Data Hub (ADH) to gain insights into campaign effectiveness and make data-driven decisions.
• Analyze campaign performance metrics and provide actionable insights. Prepare regular reports and presentations for stakeholders, highlighting key results and recommendations for improvement.
• Creative spec management
• Creation of tactical plan presentation and supporting media plan templates
• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the Launch Tracker
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Adherence to team quality standard for reporting template and delivery
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Manage accurate forecasts, media plans, and all key media planning documentation

• At least 5-7 years experience in digital media and performance planning, advertising, marketing and experience handling app-based performance clients largely
• Knowledge of typical B2C platforms, use of 1P data, DMP sources and DSP partners to drive performance goals
• Working knowledge and effective vocabulary across search, app campaigns, social, display, video, branding campaigns and/or programmatic media buying
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
• Excellent communication and presentation skills
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive, deadline-driven with strong reasoning skills
• Lead by example while motivating and coaching juniors on the team
• Manage Performance Development Cycle and Review process for junior