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41 Havas Media Jobs

Digital Media Planning Professional

6-7 years

Bangalore / Bengaluru

1 vacancy

Digital Media Planning Professional

Havas Media

posted 5mon ago

Job Description

This role requires an innovative and pro-active digital media planner and buyer with a natural ability in client servicing. As the Group Head, you will be required to plan and take ownership of cross-channel, buy, implement, optimize and report on brand and performance media campaigns across a wide variety of platforms.

Job Description :

KEY RESPONSIBILITIES:

  • Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
  • Conceptualize and produce holistic communication strategies, related to the clients campaign KPI
  • Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
  • Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
  • Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand s online assets
  • Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
  • Negotiate with media publishers
  • Lead role in training and managing team members in digital media
  • Collaborating with all departments in the agency
  • To be the primary point person on key accounts
  • In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

PROFILE REQUIREMENTS:

  • 6-7 years of relevant work experience
  • Post Graduate Degree/ Diploma in Advertising / Marketing / Communication
  • Solid understanding of marketing and media planning principles
  • Experience using technology to connect with key target audience segment
  • Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

PREFERRED SKILLS:

  • Excellent research and analytical thinking skills
  • Excellent verbal and writing skills
  • Resourceful problem solver
  • Team player, and ability to work under pressure
  • Experience in performance and programmatic media planning would be an advantage

Employment Type: Full Time, Permanent

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