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24 GoDaddy Jobs
Senior Specialist - Paid Media
GoDaddy
posted 10d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Join GoDaddy as our new Senior Specialist - Paid Media, showcasing your expertise in paid digital marketing to focus on omnichannel (search, social, display/video) strategy, measurement, and account management. Owning accountability for being the strategic resource for data pulls, automation of reporting, contribute strategic research vital to craft international media mix investments and drive business performance. This is an incremental opportunity for someone to make a direct impact in our multifaceted technology environment.
What youll get to do...
- Work in partnership across our teams to identify performance opportunities and craft quarterly/annual media plans
- Collaborate with strategy and local markets to produce: Quarterly/Annual Channel mix recommendations for audience target recommendations, goal setting and strategic presentations.
- Identifying potential audience, channel, or platform expansions for testing
- Own paid media campaign budgets and collaborate with local GTM campaign operators on all aspects of communicating spend pacing, identify critical metric anomalies and evolving resolution tactics and seek opportunities for budget optimisation based on intra-month performance trends.
- Own data pulls, merging of data, and automation of report building and extract relevant data from internal databases and platforms (Google Analytics/Tableau/AWS Quick Sight)
- Scrape and collate data from external sources such as social media platforms, industry databases, etc
- Cleanse and preprocess data to ensure accuracy and consistency, handling missing values, duplicates, and outliers optimally
- Conduct exploratory data analysis to derive insights and identify patterns, and merge data from various sources to build comprehensive datasets for analysis
- Use statistical techniques and data visualisation tools to interpret findings
- Schedule automated report generation using tools like Google Sheets/Excel/Looker Studio
Your experience should include...
- 3+ years of confirmed experience with multiple channels/platforms, including: social (Meta, Reddit, LinkedIn, Twitter), search (Google & Bing Ads), OLV (YouTube) or display (YouTube, GDN, DV360, etc)
- Experience planning omni-channel tactics to hit a specific business goal - ex: plan spend across display/video/social/TV/OTT/SEM to efficiently drive traffic, or leads, or revenue, etc With knowledge of product economics and how to calculate - LTV, CAC, ROAS, etc
- Experience putting together media plans, to drive business performance, coupled with hands on evaluation of media planning results
- 2+ years of hands-on experience with Google Analytics.
- 2+ years in Account Management or in a strategy role
- Exceptional analytical skills and proficiency with manipulating and reporting on sophisticated data sets. Familiarity with corresponding tools such as Tableau, Google Analytics, and Excel pivot tables
- A customer-centric view with a passion for gaining customer insights and translating insights into marketing strategies and execution, including the ability to communicate sophisticated concepts clearly and simply
- A strong self-starter, flexible and able to drive initiatives independently and run multiple projects
Employment Type: Full Time, Permanent
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What people at GoDaddy are saying
What GoDaddy employees are saying about work life
based on 17 employees
Flexible timing
Monday to Friday
No travel
Day Shift
GoDaddy Benefits
Submitted by Company
Family-Friendly Benefits Comprehensive Medical, Pharmacy, Dental, and Vision Coverage Liberal Time-Off Policies for Rest and Recharge No-Cost Preventive Care, Expert Second Opinions, Virtual Physical Therapy, and Diabetes Care Benefits Fairs, Flu Shots, and Wellness Perks
Submitted by Employees
Cafeteria 
Work From Home 
Free Transport 
Education Assistance 
International Relocation 
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