Associate Group Head - Social Media

1. Ideation and Strategy of Campaigns:
Develop innovative and tailored integrated marketing strategies that align with client's objectives, target audiences, and industry trends.
Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.
Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.
2. Team Management:
Lead, mentor, and inspire a team of social media account managers and executives.
Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.
3. Client Management:
Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.
Clearly understand clients' goals, needs, and expectations and ensure that marketing strategy media strategies align with their business objectives.
Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.
Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
5-6 years of proven experience in social media management within a client-based agency or related environment. (With minimum 3 years of agency experience)
Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
Profound understanding of social media platforms, algorithms, content formats, and best practices.
Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have}
Strong analytical skills to interpret data and insights for continuous campaign optimization.
Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.
Proven leadership skills with experience in managing and developing high-performing teams.
Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.
Experience in presenting campaign strategies and performance reports to clients.
Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.
Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.
In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.