Paid Media Lead

Develop and execute strategic marketing campaigns for clients across multiple media paid search, display, video, and social platforms
Manage all aspects of campaign configuration, launch, and ongoing optimization including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
Troubleshoot, problem-solve, and find creative solutions to client-specific needs
Assist creative team with ad creation through copywriting and strategic direction
Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress
Maintain knowledge of industry best practices and new technologies
Maintaining the team strength at all times