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Media Planning and Strategy Director
FoxyMoron Media Solutions
posted 5d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
The Media Planning & Strategy Director is responsible for FoxyMoron maintaining a leadership position in the market by contributing to:
- Success of a set of assigned client media accounts, leading to account renewals and upsells
- Building of capable, independent, and motivated teams
- Accurate internal planning, budgeting, and forecasting
Role Responsibilities & Deliverables
- Strategic
- Create plans, budgets & forecasts for internal consumption and usage of media
- Review & vet decoded client media briefs of existing clients every quarter and of new clients as they come in
- Create and communicate Media Annual Operating Plans (AOP) basis the clients decoded media briefs. Update the AOP incase of significant modifications in the client s brief or digital platform policies during the course of the year
- Create quarterly execution media plans based on internal plans and decoded client briefs
- Update resource planning basis quarterly FTE and utilization mapping
- Maintain monthly client P&Ls
- Ensure achievement of billing targets by the team
- Ensure timely renewal of contracts. Identify any obstacles to contract renewal well in advance, and resolve (or escalate) the same
- Communication & Coordination
- Monthly / Quarterly (as pre-defined) meetings with clients to build relationship, understand client s strategic / growth plans and identify upsell opportunities
- Monthly communication with clients to provide updates and collect feedback
- Ensure timely and proactive response to client emails (by self and by team)
- Account Management
- Brainstorm (when required) with relevant teams for client pitches and execution of media briefs
- Ensure accurate referencing and industry benchmarking by the team
- Upsell media offerings to existing clients based on specifically identified needs of the client
- Strategic intervention and inputs to the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same
- Finance
- Follow up with the client for any overdue payment and ensure its release in case the Associate AD isn t able to
- Review quarterly financial trackers and update the management on the same. Provide necessary inputs and course correction where required
- Team
- Hire capable, independent resources that can understand, communicate and execute client briefs accurately
- Create a team culture of research and self-development
- Work with the L&D team to structure training programs that directly impact work quality along with specific competencies
Core Competencies
- Business & Financial Acumen
- Fluency in comprehending, tracking and maintaining financial data
- Keenness in understanding Client business with the aim at linking team efforts with Client revenue
- Leadership & Team Management
- Lead by example & mentor team members
- Keep team members motivated at all times
- Ensure quality resources are brought on board
- Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
- Train, mentor and motivate the team
- Industry Knowledge
- Monitor competitor offerings and identify potential business avenues
- Update self and the team on the latest industry trends
- Customer Focus
- Keep client needs in mind while framing strategies
- Timely resolution of client escalations
- Planning & Organizing
- Tactfully prioritise tasks and projects to manage work across brands
- Deliver quality work within deadlines with the available resources
- Communication
- Excellent written and verbal skills
- Ability to clearly articulate complex ideas and strategies to clients and the team
- Ability to sell work and ideas, and respond positively to feedback
Desired Qualifications & Expereince
- UG - Any Graduate - Any Specialization OR PG - Any PG Course Any Specialization; Post Graduation Not Mandatory.
- Candidates with 5+ years of work experience can apply. Should have preferably been involved in Client Servicing, Strategy and Execution All three
- Prior team management experience preferred
- Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it
Employment Type: Full Time, Permanent
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What FoxyMoron Media Solutions employees are saying about work life
based on 15 employees
Strict timing
Monday to Friday
No travel
Day Shift
FoxyMoron Media Solutions Benefits
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