Monarch Networth Capital - Manager - Marketing (4-5 yrs)

Objective:

The Marketing Manager will lead the development, implementation, and execution of marketing initiatives that promote our brand and drive business growth.

You will be responsible for creating and executing campaigns across digital, traditional, and direct marketing channels.

You will also manage a team of marketing professionals and collaborate with various internal stakeholders to ensure marketing efforts are aligned with business goals.

Key Responsibilities:

Marketing Strategy Development:

- Develop and execute comprehensive marketing strategies to support business goals and drive growth.

- Collaborate with senior leadership to align marketing strategies with overall company objectives and target audience.

- Conduct market research and analyze customer insights to identify new opportunities for growth and improvement.

- Stay up to date on industry trends, competitor activities, and emerging technologies to keep the company's marketing strategies relevant and competitive.

Campaign Management:

- Lead the planning, execution, and optimization of multi-channel marketing campaigns (digital, email, social media, print, etc.) to increase brand awareness and customer acquisition.

- Manage all stages of the campaign lifecycle, from concept and development to implementation and performance tracking.

- Coordinate and collaborate with internal teams (design, content, sales) to ensure marketing materials align with brand standards and objectives.

- Oversee the creation of engaging marketing content, including blog posts, social media content, newsletters, videos, and other promotional materials.

Brand Management:

- Ensure the consistent messaging and positioning of the brand across all marketing channels.

- Build and maintain strong brand identity through cohesive visual and verbal communication.

- Develop and manage the company's brand guidelines to ensure consistent application of brand standards across all marketing materials.

Digital Marketing & Analytics:

- Oversee the company's digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.

- Analyze marketing performance using tools like Google Analytics, HubSpot, or other marketing automation platforms to measure success and ROI.

- Provide insights and actionable recommendations based on data-driven analysis to optimize campaigns and improve results.

- Manage the company's website, ensuring content is fresh, relevant, and optimized for user experience and SEO.

Team Leadership & Collaboration:

- Lead and mentor a team of marketing professionals, providing guidance and support to foster growth and productivity.

- Develop and manage the marketing budget, ensuring that resources are allocated effectively to achieve strategic objectives.

- Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing efforts with business needs.

- Coordinate with external agencies and vendors for outsourced marketing services and ensure high-quality deliverables within deadlines.

Customer & Market Insights:

- Conduct regular customer and market research to gain insights into consumer behavior, preferences, and trends.

- Segment customer data and create targeted campaigns based on audience needs and demographics.

- Monitor competitor activities and market trends to identify new opportunities and threats.

Event & Trade Show Management:

- Plan and execute marketing events, trade shows, webinars, and conferences to generate leads, engage with customers, and build brand awareness.

- Manage event budgets, logistics, and promotional materials to ensure a successful execution.

Reporting & Communication:

- Track and report on the performance of marketing campaigns and provide regular updates to senior leadership on key performance indicators (KPIs) such as lead generation, brand awareness, and ROI.

- Prepare comprehensive reports on marketing performance and suggest areas for improvement or new strategies.

Qualifications:

Experience:

- 5+ years of experience in marketing, with at least 2-3 years in a managerial or leadership role.

- Proven experience in digital marketing, campaign management, brand management, and marketing analytics.

- Experience managing marketing teams, developing marketing strategies, and collaborating with cross-functional departments.

- Strong understanding of marketing automation tools, CRM systems, and social media platforms.

- Experience with SEO, SEM, Google Analytics, HubSpot, or similar platforms.

Skills:

- Leadership: Strong leadership skills with the ability to manage and motivate a team of marketing professionals.

- Analytical: Strong ability to analyze marketing data, measure campaign performance, and optimize strategies.

- Project Management: Excellent project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.

- Creative & Strategic Thinking: Ability to think both creatively and strategically to develop innovative marketing initiatives.

- Communication: Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to senior leadership and other teams.

- Technical Skills: Proficient in Microsoft Office Suite and marketing software/tools (e.g., CRM, social media platforms, content management systems, and analytics tools).

- Budget Management: Experience managing marketing budgets and allocating resources efficiently