Senior Associate D2C Shopify

About the Role:

We are looking for a Senior Associate D2C Website (Shopify) to manage and optimize our D2C website with a focus on Shopify. The ideal candidate should have hands-on experience in Shopify store management, performance marketing, and CRO (Conversion Rate Optimization). You will be responsible for managing day-to-day website operations, driving sales through promotions and paid campaigns, and ensuring a seamless customer experience.

Key Responsibilities:

1. Shopify Store Management:

a. Manage product listings, pricing, and inventory on Shopify.

b. Implement and update themes, plugins, and apps for enhanced site functionality.

c. Ensure the website is mobile-optimized and user-friendly.

2. Campaign Management:

a. Plan and execute D2C promotions, sales events, and seasonal campaigns.

b. Coordinate with the Marketing team for paid campaigns on Google, Facebook, and Instagram.

c. Analyze campaign performance and report on ROAS (Return on Ad Spend).

3. Content & Merchandising:

a. Collaborate with designers and content creators to ensure consistent branding.

b. Optimize product descriptions, images, and landing pages for SEO.

c. Manage homepage banners, collections, and navigation to boost conversion rates.

4. Performance Optimization:

a. Conduct A/B testing for product pages and checkout flows.

b. Monitor and improve site speed, analytics, and conversion rates.

c. Use tools like Google Analytics, Hotjar, and Shopify Analytics to identify improvement areas.

5. Reporting & Analysis:

a. Prepare weekly and monthly reports on sales, traffic, and customer behavior.

b. Present actionable insights to the Marketing and Leadership teams.

Key Skills Required:

• 3-5 years of experience in managing Shopify-based D2C websites.
• Strong understanding of SEO, Google Analytics, and performance marketing.
• Proficiency in Shopify Apps, HTML/CSS, and basic JavaScript.
• Experience with A/B testing tools like Optimizely.
• Excellent analytical skills and attention to detail.
• Strong communication skills for cross-functional collaboration.