Performance Marketing Role (2-8 yrs)

Key Responsibilities:

- Plan, execute, and manage paid advertising campaigns across various marketplaces (e.g., Amazon, Blinkit, Google, Facebook, Instagram, etc.).

- Monitor and optimize ad performance to achieve ROI and campaign objectives.

- Conduct keyword research and competitor analysis to enhance campaign effectiveness.

- Collaborate with the content and design teams to develop engaging ad creatives and landing pages.

- Analyse campaign data and generate actionable insights for continuous improvement.

- Stay updated with marketplace trends and algorithm changes to maintain competitiveness.

- Develop strategies to enhance brand visibility and increase sales on e-commerce platforms.

- Track, measure, and report on KPIs related to campaign performance.

- Manage budgets effectively and ensure cost-efficiency in all advertising efforts.

- Must Have Google Ads, Meta Ads, Performance Marketers