Manager - Search Engine Optimization - EdTech (7-8 yrs)

We are seeking an experienced SEO Manager to join our team in the EdTech industry. The ideal candidate will be responsible for developing and implementing effective SEO strategies to increase organic traffic, improve search engine rankings, and enhance the overall online presence of our brand.

Key Responsibilities :

- Strategy Development : Design and implement comprehensive SEO strategies tailored to our target audience and market trends.

- Keyword Research : Conduct extensive keyword research to identify opportunities for content optimization and new content creation.

- On-Page SEO : Optimize website content, meta tags, images, and URLs to improve on-page SEO performance.

- Off-Page SEO : Develop and execute link-building strategies to enhance domain authority and improve search rankings.

- Technical SEO : Identify and resolve technical issues affecting SEO performance, including site speed, mobile optimization, and crawlability.

- Analytics & Reporting : Use tools like Google Analytics, Google Search Console, and SEMrush to monitor SEO performance and provide regular reports with actionable insights.

- Collaboration : Work closely with content, marketing, and development teams to ensure alignment of SEO strategies with overall business objectives.

- Stay Updated : Keep abreast of the latest trends, algorithm updates, and best practices in SEO to ensure continuous improvement.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- 7+ years of proven experience in SEO, preferably in the EdTech industry.

- Strong understanding of SEO tools and analytics platforms.

- Excellent analytical skills with the ability to interpret data and make informed decisions.

- Strong communication and project management skills.

- Ability to work independently and collaboratively in a fast-paced environment.