Customer Life Cycle Management & Growth Executive (2-3 yrs)

As a CLM & Growth Executive, you will be responsible for managing and enhancing customer retention strategies, overseeing the customer life cycle, and leveraging CleverTap for audience engagement. You will play a key role in driving customer loyalty, engagement, and growth by analyzing customer data, developing targeted marketing campaigns, and ensuring that customers have a seamless experience across all touchpoints.

Key Responsibilities :

Customer Life Cycle Management (CLM) :

- Oversee the entire customer journey, from acquisition to retention, ensuring customers are engaged at each stage of their life cycle.

- Develop and implement CLM strategies to optimize customer retention, reduce churn, and maximize customer lifetime value.

Customer Retention Strategies :

- Identify key touchpoints and design retention strategies to keep customers engaged and loyal to the brand.

- Create and execute retention campaigns that address customer pain points and encourage repeat business.

CleverTap Operation :

- Utilize CleverTap for customer segmentation, behavioral tracking, and campaign management.

- Analyze user data from CleverTap to create personalized messaging and offers, enhancing customer engagement and growth.

Data Analysis & Insights :

- Analyze customer data to understand trends, behavior, and preferences, and use this data to inform marketing strategies.

- Prepare reports and insights to track the effectiveness of CLM campaigns and identify areas for improvement.

Cross-Functional Collaboration :

- Work closely with marketing, product, and sales teams to align CLM strategies with broader business goals.

- Collaborate with product teams to improve customer experience based on feedback and data analysis.

Campaign Execution & Optimization :

- Plan and execute multi-channel campaigns aimed at customer retention and reactivation.

- Continuously monitor and optimize campaigns to improve engagement and conversion rates.

Customer Feedback & Satisfaction :

- Gather and analyze customer feedback to understand customer needs and pain points.

- Work on initiatives to enhance overall customer satisfaction and improve retention metrics.

Key Skills Required :

- Strong understanding of Customer Life Cycle Management (CLM).

- Experience with customer retention strategies and churn reduction.

- Proficiency in CleverTap for campaign management, segmentation, and user engagement.

- Excellent data analysis skills to drive insights and optimize campaigns.

- Strong communication and collaboration skills to work with cross-functional teams.

Educational Qualification :

- Bachelor's degree in Business, Marketing, or a related field.