Lead - Brand Marketing - B2B Segment - Manufacturing (4-8 yrs)

360-Degree Brand Marketing Lead (B2B)-Manufacturing

Responsibilities:

- Implementing marketing campaigns from ideation to execution.

- Coordinating with multiple channels for the sake of numerous marketing strategies.

- Managing budgets to be used for marketing campaigns.

- Testing out the newest marketing opportunities and tactics.

- Building relationships with various media outlets on behalf of the organization.

- Direct social media strategies. ATL, BTL activities.

- Evaluating the performances of countless marketing campaigns for the organization.

- Troubleshooting any of the marketing campaigns which may not have performed well.

- To come up with new ways in order to promote new products for the organization.

- Staying updated with the latest marketing trends.

- To submit report to the upper management.

- Analysing data of digital and other formats of lead generation and provide logical solutions for future marketing plan, be it digital or, in ATL/BTL.

- Knowledge in SEO, SME.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- In-depth understanding of market research methods and analysis.

- Highly motivated and results-driven, with the ability to work independently.

Experience: Minimum 4 years of experience in Marketing B2B Industries.