Senior Manager- SEO

Job Description and Person Specifications

1. Job Details

Job Title Senior Manager- SEO

Location MIT- WPU, Pune

Reporting to Deputy General Manager- IT Operations

2. Job Purpose

To plan and manage organic marketing with vision that turn into measurable result and maximum desired outcomes which are in line with objectives of MIT World Peace University.

3. Key Accountability

Strategic

• Design and implement organic marketing strategy to align with business goals
• Strategize & build scalable processes to increase presence across channels of growth.
• Define our SEO/ASO strategy across geographies and prepare the company's growth plan.
• Identifying new strategic business opportunities.

Operational

• Exploring different channels of organic growth to identify opportunities.
• Building & managing a content team consisting of in-house writers, video creators & if needed then the person should not shy away from doing the job themselves.
• Own content calendars and build content strategy for various channels.
• Work closely with the different teams to build and sustain growth plans
• Ability to provide proven results with regard to gaining more traffic organically using creative ways
• Design, implement and analyse metrics to monitor the success of processes, campaigns and define/refine the process flow basis performance.
• Develop best practices and process to optimize team performance

Research & Development

• Perform research on current benchmark trends and audience preferences
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring organic marketing activity

Financial and Budget

• Ensure budget pertaining to your areas of function is utilized, optimized and tracked

Collaborations

• Collaborate with internal and external teams, understand project briefs and develop relevant concepts.

Academic

• Promote the culture of positivity, collaboration, continuous improvement, and commitment to quality in all aspects of Organic Marketing activities

External Representation

• Represent MIT WPU on various professional bodies of repute which is value adding building relationship with the community, government agencies, society at large and with ultimate objective of building MIT WPU brand

4. Person Specification

Substantial leadership and management experience

• Able to provide effective and inspiring leadership by being actively involved in all programs and services, developing a broad and deep knowledge of all programs

External relations and Corporate engagement

The ability to advocate at the highest levels regionally and nationally on behalf of the University and to influence the decision maker.

Personal attributes and style

• A strong commitment to MIT WPU and its vision, ambitions, and values
• The ability to relate to and communicate effectively with staff at all levels in the Division, engaging them with the Universitys vision and plans;
• A personal commitment to and record in effective and respectful partnership working across all staff groups;
• Sound judgement and the ability and courage to make difficult but informed decisions, including on challenging issues;
• Exceptional personal and public communication and relations
• Excellent communication and client-facing skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude

Minimum Qualification & Experience

• Proven track record in managing SEO for an organization including on-page / off-page activities, website optimization.
• Experience in managing social media channels / campaigns (Facebook, Twitter, Instagram, YouTube etc) along with knowledge of KPIs.
• Knowledge in blogs handling.
• Proven experience as SEO Manager, SEM Manager, or similar role
• Strong in off-page and on-page SEO
• At least 6+ years of experience in Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in multiple CMS environments
• Knowledge of HTML/CSS and website administration
• High-level proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including but not limited to Google Analytics, SiteCatalyst, etc.
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)