We are currently looking for a Senior Director Trading Analytics to join our team
This is a high-impact role where you will help shape the future of media trading analytics, drive strategic insights, and deliver measurable results for the largest advertiser in India, Unilever India
As a Senior Director, you will lead data that drives decision-making, collaborate with internal and external stakeholders, and stay ahead of the ever-evolving media landscape
Your expertise will directly influence buying strategies, trading projects, and client deliverables, making you a key player in our mission to innovate and excel in media trading solutions
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us
Reporting of the role
This role reports to: Lead Trading Analytics
Key Responsibilities
As the Senior Director Trading Analytics, you will:
Strategic Leadership
Stay ahead of the latest trends in the media landscape and their implications to inform and refine buying strategies across all media channels
Lead the development of trading strategies that align with client goals and market opportunities
Contribute to thought leadership by creating POVs, whitepapers, and insights on the evolving media landscape
Data Analysis Insights
Lead data analysis efforts to provide actionable insights and strategic input for trading projects
Deliver high-quality client deliverables, including viewership and competition analysis, trading reports, and reviews
Collaborate with internal teams to identify and deliver media insights that improve business outcomes for clients
Stakeholder Management
Build and maintain strong relationships with clients, acting as a trusted advisor on media trading and analytics
Manage stakeholders at the client media end, ensuring alignment and satisfaction
Team Collaboration Mentorship
Serve as the go-to expert for teams on the media landscape, providing guidance and mentorship
Work closely with cross-functional teams to drive innovation and deliver results
Tools Technology
Utilize industry-leading tools and software for planning, audience research, and measurement, such as BARC, Yumi, IRS, TGI, and MAP, to develop impactful media solutions
Key Focus Areas
Strategic Impact
Media Trading Efficiency: Track plan improvement in inflation efficiency on TV
Market Insights: Deliver actionable insights or reports that directly influence client strategies or trading decisions
JBP management of Trading partners: Track recourse partner JBPs to help improve client outcomes
Client Success
Client Deliverables: Ensure 100% on-time delivery of all client-facing reports, insights, and trading reviews
Data Analytics Excellence:
Tool Utilization: Achieve adoption of advanced analytics tools automation to enhance decision-making
Data-Driven Decisions: Demonstrate instances per quarter where data-driven insights directly lead to measurable improvements in trading outcomes
Team Leadership Collaboration
Cross-Functional Collaboration: Successfully lead or participate in cross-functional projects per quarter, ensuring alignment with broader organizational goals
Financial Performance
Cost Savings: Identify recovery from long tail partners that result in cost savings annually
Thought Leadership
Industry Contributions: Publish internal whitepapers, POVs, or case studies to position the team as a leader in trading landscape analytics
Operational Excellence
Process Optimization: Identify and implement process improvements to streamline trading analytics workflows
What Youll Bring
To excel in this role, you should have:
Expertise in Media Analytics: Proficiency in industry software and tools for planning, audience research, and measurement
Analytical Skills: Strong ability to analyze and evaluate data, with attention to detail and accuracy in output
Stakeholder Management: Proven experience in managing client relationships and internal stakeholders effectively
Communication Presentation Skills: Excellent interpersonal communication and presentation skills, with the ability to influence and persuade
Time Management: Strong organizational skills with the ability to handle multiple projects simultaneously
Proactiveness Innovation: A proactive mindset with a passion for innovation and problem-solving
More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world
Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team #teammindshare
We believe that in todays world, everything begins and ends in media
We aim to be our clientslead business partner, to grow their business, and drive profitability through adaptive and inventive marketing
We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy
We create new things and have fun doing it
Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation
We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career
Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIESand Campaign Asia for the fifth and third consecutive year, respectively
Mindshare is part of GroupM, the media investment management arm of WPP, the worlds leading communications services group
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www
mindshareworld
com and follow us on Twitter @mindshare and facebook
com/mindshareapac and linkedin
com/company/mindshare
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack
The growth of digital is set to soar high because of changing consumer habits
With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market
It is also one of the top 10 ad spend markets in the world and is set to climb the ranks
Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale
At GroupM India, theres never a dull moment between juggling client requests, managing vendor partners and having fun with your team
We believe in tackling challenges head-on and getting things done
GroupM is an equal opportunity employer
We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging
We celebrate the fact that everyone is unique and thats what makes us so good at what we do
We pride ourselves on being a company that embraces difference and truly represents the global clients we work with