Lead Digital Marketing

Role Title- Lead-Digital Marketing

Role Summary

We are looking for a detail-oriented and proactive Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will assist in lead generation paid digital advertising, and social media marketing campaigns to enhance brand visibility and drive growth. This role requires a strong analytical mind-set and a passion for digital marketing.

Working with- Head- Digital Marketing Manager

What the role entails Key accountabilities/ responsibilities

Lead Generation & Revenue Growth

• Assist in executing strategies for lead generation through Paid Ads (Google Ads, Social Media, Display, etc.).
• Support in optimizing conversion rates and tracking revenue from digital ad campaigns.
• Ensuring a positive ROI on client spending and PPC ad campaigning.
• Manage end-to-end digital marketing campaign planning and execution
• Collaborate with agencies to strategise, execute, and optimize performance-driven campaigns.

Paid Digital Advertising (Performance Marketing)

• Help in managing PPC campaigns across Google, Facebook, LinkedIn, and other platforms.
• Monitor campaign performance and assist in optimizing ROI, CTR, and CPA.
• Conduct A/B testing on ad creatives and landing pages.
• On monthly basis determine campaign goals and budget
• Creating and managing search engine marketing campaigns
• Brainstorming ideas for marketing campaigns and paid advertising

Digital Marketing Analytics & Reporting

• Monitoring and analysing web analytics and campaign performance.
• Monitoring city wise campaign spends and KPIs and flash performance marketing reports on weekly / monthly basis
• Monitor key performance metrics (CPL, CPA and ROAS, CPA, CPL) to indicate a results-oriented focus.
• Generate reports on paid ad campaigns traffic, lead conversions, and campaign effectiveness.
• Support the team in optimizing strategies based on data insights
• Advising on costs, expectations, outcomes, and processes

What we are looking for in you

• Proven track record in lead generation, paid ad campaigns, and revenue-driven strategies
• Strong knowledge of Google Ads, Meta Ads, YouTube ads, LinkedIn Ads, Affiliate Marketing and programmatic advertising
• Proficiency in Google Analytics, UTM tracking, and campaign performance measurement
• Excellent understanding of content marketing and CRO (Conversion Rate Optimization)

What we promise to you

• Hands-on experience with digital marketing strategies.
• Work alongside a dynamic and experienced marketing team.

Role Demands (travel)- No

Location- Mumbai

Education Requirement

Essential-A bachelor's degree in marketing, information technology, or digital marketing

Desirable- Post-graduation / MBA

Google ads Certification as a PPC specialist or paid search specialist is beneficial.

Experience- 3-5 years of experience