Lead - Digital Marketing (SEO)

Responsibilities:
Mentor and guide 2-5 team members on digital marketing best practices, fostering a culture of continuous learning and innovation. Set team and individual goals and achieve them.

Serve as the point of contact for customer escalations for digital marketing understanding their requirements and creating strategies to benefit them.

Ensure our customers are getting a good ROI on their digital marketing investments and that they are aware of the ROI.

Manage digital marketing initiatives for customers - SEO, Google Ads, display ads, and social media advertising.

Identify SEO trends, gain insights into target customers' preferences, and maximize ROI from SEO campaigns.

Oversee the implementation of digital campaigns, coordinating with internal teams to execute plans effectively.

Continuously analyze campaign performance, leveraging analytics tools to track success and optimize strategies for better outcomes.

Create detailed reports on campaign effectiveness, conducting periodic reviews with clients to highlight achievements and suggest areas for improvement.