AGM/DGM/GM - Mall Marketing

1. Develop and implement a comprehensive marketing strategy :

- Formulate a clear and compelling marketing strategy aligned with the mall's vision, goals, and target audience.
- Identify key market trends, customer insights, and competitive landscape to inform marketing decisions.
- Define marketing objectives, KPIs, and metrics to track the effectiveness of marketing campaigns.

2. Drive brand positioning and awareness :

- Establish and reinforce the mall's brand positioning in the market.
- Develop and execute integrated marketing campaigns across various channels to increase brand awareness.
- Collaborate with creative teams to create impactful messaging, visuals, and brand assets.
- Monitor and manage the mall's brand reputation, ensuring consistency and alignment with the brand values.

3. Enhance customer engagement and loyalty :

- Identify opportunities to enhance the customer experience within the mall.
- Develop and implement strategies to drive customer loyalty and repeat visits.
- Utilize customer data and insights to personalize marketing campaigns and communications.
- Oversee the development and management of loyalty programs, promotions, and events.

4. Collaborate with stakeholders:

- Work closely with mall management, leasing, and operations teams to align marketing efforts with business objectives.
- Foster strong relationships with tenants and coordinate joint marketing initiatives.
- Collaborate with external agencies, vendors, and partners to execute marketing campaigns and events.

5. Digital marketing and technology:

- Stay up-to-date with digital marketing trends and leverage digital channels to reach target audiences effectively.
- Oversee the development and optimization of the mall's website, social media platforms, mobile apps, and other digital assets.
- Utilize data analytics to measure marketing performance, identify areas for improvement, and optimize marketing strategies.

6. Budget management and reporting:

- Develop and manage the marketing budget, ensuring optimal allocation of resources.
- Monitor marketing expenses and report on return on investment (ROI).
- Provide regular reports and updates to senior management on marketing initiatives, performance, and achievements.