Performance Marketing Specialist (Meta Ad Expert)

Were looking for a results-driven Performance Marketing Specialist with deep expertise in Meta (Facebook & Instagram) advertising. The ideal candidate knows how to craft, manage, and optimize paid social campaigns that attract working professionals seeking career growth through an online MBA, all while keeping cost-per-lead (CPL) as low as possible.

Key Responsibilities:

• Plan, create, and manage high-performance ad campaigns on Meta platforms (Facebook, Instagram).
• Conduct audience research and set up detailed targeting to reach the right demographic.
• Write compelling ad copy and collaborate with the content/design team for eye-catching creatives.
• Continuously monitor, analyze, and optimize campaigns for lead quality and low CPL.
• A/B test ad creatives, messaging, and landing pages to improve conversion rates.
• Track, measure, and report on campaign performance using Meta Business Suite and other analytics tools.
• Stay updated with platform updates, algorithm changes, and best practices.

Key Skills:

• Proven experience managing Meta Ads for lead generation campaigns.
• Strong knowledge of audience segmentation, lookalike audiences, and retargeting strategies.
• Expertise in conversion tracking, pixel setup, and event optimization.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Ability to manage budgets, forecast performance, and optimize spend for maximum ROI.
• Excellent communication and collaboration skills.

Requirements:

• 1+ years of experience in Meta advertising, specifically for lead generation.
• Experience in education or ed-tech marketing is a plus.
• Track record of reducing CPL while scaling campaign performance.
• Familiarity with landing page builders (like Unbounce or Elementor) is a bonus.