Developing technical and content search engine optimisation strategies that attract priority customer groups
Defining and tracking key metrics on a daily basis to monitor performance and determine actions, including presenting results to stakeholders and using data to support recommendations
Maintenance and site audits to test, optimise and improve our technical SEO performance, acting as the champion for changes needed across our sites and managing these through with our tech teams
Supporting website growth, as we expand our content offering in both English and local languages
Lead on keyword strategy, through opportunity and gap analysis and close collaboration with our content and marketing teams to optimise existing and new content through SEO both on our sites and landing pages
Updating meta content and website links for maximum optimisation and search engine rankings
Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Monitoring and making and implementing recommendations based on competitor analysis
Remain on top of the latest trends, to ensure we are prepared for any changes in algorithms and any site changes
Researching and implementing search engine optimisation recommendations that deliver commercial value
Working closely with the Technology teams to ensure technical SEO best practices are properly implemented
Working closely with Conversion Optimisation channel to ensure SEO requirements are considered in each experiment
Ensure the sites and products follow SEO best practice
Requirements:
Skills required: SEO, SEM, Google Analytics, JavaScript, CSS, SEM Rush