Masters Union - Social Media Lead (4-10 yrs)

- Masters' Union is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Upenn.

- In its 4 years of run, our flagship Post Graduate Program in Technology and Business management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razor pay, BCG, Bain) hiring our graduates.

About the role :

- The Social Media Lead will develop and execute a comprehensive social media strategy to enhance our online presence, grow our community, and promote our brand across multiple platforms.

- As a key member of the marketing team, you will work closely with content creators, designers, and other stakeholders to deliver engaging content and drive meaningful interactions with our audience. You will also play a pivotal role in building brand awareness.

What you will do :

- Social Media Strategy & Planning: Plan and execute campaigns, promotions, and initiatives that drive brand awareness, engagement, and community building. Develop and execute a comprehensive social media strategy aligned with the company's goals, vision, and target audience.

- Content Creation & Curation: Lead content creation, collaborating with internal teams (design, content, video) to produce high-quality, engaging posts that resonate with the target audience. Oversee the content calendar and ensure a consistent posting schedule across all platforms.

- Community Management & Engagement: Build, engage, and nurture an active and passionate online community of learners, educators, and influencers. Track conversations and trends within the education and tech space, engaging in relevant discussions and positioning the brand as an authority in the field.

- Social Media Analytics & Reporting: Track and measure key social media metrics and report on social media performance, providing insights and recommendations to improve engagement and ROI.

- Brand Voice & Identity: Maintain a consistent brand voice and tone across all social media platforms, ensuring alignment with the company's values and mission.

Ideal candidates have :

1. 5-7 years of experience in social media management, content creation, or digital marketing, with at least 2 years in a leadership or mid-senior role.

2. Strong content creation skills, including copywriting, visual storytelling, and video production (basic editing skills preferred)

3. Proficient in social media analytics tools & platforms

Strong understanding of paid social media advertising and campaign management

4. Creative thinker with a passion for staying up-to-date with social media trends, tools, and best practices.

Why Masters' Union :

- We are on a mission to build a globally eminent institution that continuously challenges pedagogy & processes to deliver unparalleled human growth. Join us to lead audacious outcomes and spearhead student success at Masters' Union.

- The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry immersive and hands-on learning experience from day one. The most ground-breaking feature of its Program is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.