Marketing Lead

Key Responsibilities
Strategy Development: Create and implement comprehensive marketing strategies to promote the companys product/s, aiming to increase market share, customer acquisition, and retention.
Content Writing:
o Create high-quality, engaging, and SEO-optimized content for blogs, articles, social media posts, emails, websites, and more.
o Develop content strategies tailored to target audiences and business objectives.
o Research industry trends and topics to ensure relevant and fresh content ideas.
Brand Management: Oversee brand positioning and consistency across all marketing materials, digital platforms, and customer-facing channels.
Campaign Management: Design, execute, and optimize marketing campaigns (digital, print, events, and other channels) to drive lead generation, awareness, and customer engagement.
Digital Marketing: Oversee the companys digital marketing efforts, including SEO, SEM, social media, email marketing, content marketing, and online advertising.
Budget Management: Manage the marketing budget, ensuring that funds are allocated effectively to maximize ROI.
Reporting & Analytics: Use data-driven insights to track and report on the performance of marketing campaigns. Adjust strategies based on performance metrics to ensure continuous improvement.
Event Management: Plan and execute marketing events such as webinars, conferences, and trade shows to promote products and foster customer relationships.
Public Relations: Develop and maintain media relationships and work on PR strategies to enhance the companys public image.
Team Leadership: Lead, manage, and mentor a team of marketing professionals, providing guidance, setting goals, and monitoring performance to achieve KPIs.