Market Research Manager

Job Description

SKILLS AND KNOWLEDGE

a) Qualifications

MBA from reputed Institutions

Please note that the Educational qualification should be from AICTE/UGC approved colleges only.

b) Work Experience

Experience in Market Research for 3-6 years of overall work experience either as part of core profile as Research provider, or has worked in Research Department in Consumer based Organizations (FMCG/Durables/Auto etc.)

JOB PURPOSE

To enable Marketing & Sales decision making through identifying & evaluating opportunities, Analysis of Consumer Segment Behavior and Perception, measuring Impact of Marketing Actions on Brand Health, Segmentation and Product Positioning & preferences

PRINCIPAL ACCOUNTABILITIES

a) Identifying Market Dynamics and new developments in Auto industry, Consumer Preferences, Products, Marketing techniques etc. and brief Management for strategic action

b) Conceptualizing, Planning and Execution of Market Research Studies through Research Agencies

c) Scan Secondary Research Studies and Sources available for relevant insights

d) Analysis of Research findings, interpretation to identify trends and use of Research Techniques to present Marketing Strategy

MAJOR CHALLENGES

Knowledge intensive function and hence adequate buffer manpower is required to ensure continuity of skills availability in the department if timely Job Rotations are to be done.

DECISIONS

• Decisions at his end: Research Methodology, Preparing Research Brief, Setting/Evaluating Questionnaire, Sample etc., Reporting & Presentation, identifying sources of studies and Agencies.
• Decisions at superior level: Agency approval, Research Approval, Budget

INTERACTIONS

• Internal Clients: Entire Marketing & Sales
• External Clients: Research Agencies, Research Bodies and various Authorities (national and international)

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