Market Research Manager Interview Questions and Answers

I would ask clients about their preferences, opinions, and behaviors related to the product or service.

• Ask about their current usage of the product or service

• Inquire about their satisfaction level with the product or service

• Explore their preferences for potential new features or improvements

• Seek feedback on pricing and value perception

Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.

• Identifying the research objectives and goals

• Collecting data through surveys, interviews, focus groups, etc.

• Analyzing the data to draw insights and conclusions

• Presenting findings and recommendations to stakeholders

• Implementing strategies based on research findings