Market Research Analyst

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Role: Market Research Analyst

Location: Chennai or Hyderabad

Type: Full Time

Years of Proven Experience in Pharma/Biotech Domain: 2-4 years as Market Research Analyst

Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology-driven solutions by collaborating with Roche affiliates across the globe.

As a Market Research Analyst, you will work closely with stakeholders in the business teams across Roche s global affiliates, conduct research on internal & external data sources, generate qualitative and quantitative insights, and deliver high-quality research and analytics solutions to business problems. You will be required to conceptualize unstructured business problems and apply research and analytical skills to address business questions.

In this role, you will:

• Be the subject matter expert on healthcare industry trends, primary and secondary research

• Proficiency in conducting/analyzing pharma market research(from various sources including public and proprietary databases), distilling down data into concise summaries passionate about the key insights informing business decisions and strategies

• Persuasive written and verbal communication skills; comfortable with technical and non-technical audiences

• Develop a deep understanding of patients, HCPs and other customers, and market dynamics (healthcare industry)

• Proactively mine internal information, reports maintained by vendors and other external sources to spot trends, patterns, areas of opportunities and threats for the business, synthesize insights and build the initial foundational insights and story.

• Craft and execute primary and secondary market research, synthesizing the results and insights from the research into actionable recommendations for business

• Generate qualitative/quantitative reports that communicate the key takeaways with a holistic point of view

• Experience in working with unstructured, free text, qualitative interviews and synthesizing this into themes and business action - desirable

• Experience in crafting and conducting surveys - desirable

• Strong attention to detail, ownership with minimal guidance to add value in a dynamic environment

Specific requirements w.r.t. Qualitative Market Research

• Understanding of the applications, pros & cons of various qualitative market research techniques

• Comfort synthesizing qualitative insights into a meaningful / impactful and motivating story

• Desk research to provide background insights on a topic

• Social listening - ability to build landscape reports / topical reports utilizing SL

• Synthesizing insights from multiple insight channels to a meaningful story

Specific requirements w.r.t. Quantitative Market research

• Understanding of the applications, pros & cons of various quantitative market research techniques

• Strong understanding of basic statistical concepts and ability to apply them to analyze data from primary and secondary research studies

• Ability to work with statistical software packages such as SPSS, R, or SAS to clean, analyze, and interpret data - highly preferred

• Utilize and be comfortable working with raw data from quant studies - cleaning data, analyzing data and charting data into a meaningful story (ATUs, Trackers)

• Comfort running MaxDiff survey analysis / Conjoint studies/ cluster analysis/ factor analysis and similar studies

Qualifications:

• Overall experience of 2-4 years in the market and business research space in the Pharma, Healthcare, Biotechnology domain

• Experience of working with US customers

• Strong understanding of the drug development process from clinical phases to launch and commercialization

• Hands on experience with SQL, MS-Excel & MS-PowerPoint is must and SAS/ Python/ AWS/ R/ SPSS are nice to have

• Strong verbal and written communication skills with ability to develop compelling stories, present to the stakeholders and influence decision-making

• Self-starter with innovative mindset and passionate about solving complex problems

• Highly motivated, learning oriented and quality-focused individuals would be preferred

Education:

• B. Sc. / B. Tech/ B.E. - Biotechnology/ Pharma/ Healthcare/ Life sciences (mandatory)

• MBA or Certification in area of market research/ analytics (good to have)

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we ve become one of the world s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.

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