Salesforce Developer - SFDC Sales Cloud (5-7 yrs)

Role : Salesforce SFMC with Data Cloud Exp.

Exp 5+ Years.

Location : Remote.

Position Type : Contractual.

Shift General 8 hour IST shift.

Job Description :

We are seeking an experienced and highly skilled Salesforce Marketing Cloud & Data Cloud Specialist to join our dynamic team.

As a key member of our digital marketing and technology department, you will play an instrumental role in driving data-driven marketing strategies using Salesforce's Marketing Cloud platform, integrated with Salesforce Data Cloud.

Your expertise will help deliver personalized and targeted marketing campaigns, improve customer engagement, and optimize the overall customer experience.

Key Responsibilities :

- Lead the implementation, management, and optimization of Salesforce Marketing Cloud and Data Cloud solutions to support advanced marketing automation and customer data management.

- Develop and execute data-driven campaigns, including email marketing, SMS, push notifications, social media, and other multi-channel marketing strategies.

- Integrate Salesforce Marketing Cloud with Salesforce Data Cloud to unify and analyze customer data for better segmentation, personalization, and targeting.

- Create and manage dynamic customer journeys within Marketing Cloud, ensuring seamless data flow and campaign execution.

- Collaborate with cross-functional teams (marketing, sales, IT, analytics) to align customer data and marketing strategies.

- Provide ongoing troubleshooting, support, and continuous improvement of marketing cloud solutions.

- Analyze campaign performance and provide actionable insights to improve customer engagement and ROI.

- Ensure compliance with data privacy regulations and best practices in marketing automation.

Required Skills & Qualifications :

- 5+ years of experience working with Salesforce Marketing Cloud and Salesforce Data Cloud (formerly known as Salesforce CDP).

- Strong knowledge of Marketing Cloud components such as Email Studio, Journey Builder, Audience Builder, Automation Studio, Mobile Studio, etc.

- Hands-on experience with Data Cloud functionalities such as data integration, segmentation, data modeling, and analytics.

- Proficiency in SQL, AMPscript, and/or other scripting languages for automation and personalized content.

- Familiarity with API integrations and working with data pipelines between Salesforce platforms and third-party tools.

- Proven experience in managing and optimizing multi-channel marketing campaigns (email, SMS, push notifications, web, social).

- Strong analytical skills with the ability to interpret data and generate actionable insights.

- Excellent communication, collaboration, and project management skills.

- Salesforce Marketing Cloud certification (e.g , Marketing Cloud Email Specialist, Marketing Cloud Consultant) preferred.

- Bachelor's degree in marketing, computer science, or a related field, or equivalent experience.