HP Solutions -Marketing Manager

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.

Position Summary

Be the key point of contact for building market awareness, content & messaging development and running campaigns, & customer advocacy for large portfolio of End Point Manage Services including digital services.

Should be expert with all stages of the IT Services buying life cycle and align marketing programs that drives momentum at various stages through a mix of demand generation, awareness programs, thought leadership, digital and social media plans.

Responsibilities:

Establish HP Services as an industry leader, improving services brand perception, drive demand across target customers, media, ecosystem partners, analysts and more

Design, develop and execute an integrated marketing plan aligned to business goals.

Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.

Develop and execute activities with sales/ presales/ large deals teams through deal interventions, client visits to help build marketing influenced pipeline.

Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.

Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.

Defines goals to measure the success and business impact of the marketing plans.

Exercises high level of digital marketing transformation knowledge to advance HPs position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.

Education and experience Required:

MBA in marketing will be preferred

7+ years in B2B marketing, preferably Technology marketing

Strong project management skills and high attention to detail and quality deliverables

Experience in Marketing database such as MRM or CRM applications

Knowledge and Skills:

Strong strategic business understanding of the IT Services market.

Expert knowledge of marketing principles, practices, tactics and digital marketing stack/tools.

Expert knowledge of IT Services market, offerings, segments, and account-based marketing.

Expert knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.

Excellent influencing, consensus-building skills, and execution skills.

Excellent written/oral communications and analytical skills.

Excellent interpersonal and project management skills; ability to build and manage virtual teams.

Excellent negotiating and change management skills

Ability to interface effectively with management team and functional disciplines.