Digikore - Manager - Marketing (5-6 yrs)

Job Description:

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote [Company Name]'s products and services.

You will work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.

The ideal candidate will have a deep understanding of marketing principles, digital marketing strategies, and experience in driving successful campaigns across multiple channels.

Key Responsibilities:

Develop and Implement Marketing Strategies:

- Create and execute detailed marketing plans to achieve business objectives and drive customer acquisition and retention.

- Analyze market trends and consumer behavior to identify opportunities for growth and improve market positioning.

- Develop brand positioning and ensure consistent messaging across all channels.

Campaign Management:

- Plan, design, and oversee the execution of marketing campaigns across various platforms (digital, print, social media, email, etc.

- Monitor campaign performance, track KPIs, and optimize campaigns based on analytics to ensure maximum ROI.

- Manage the marketing budget, ensuring effective allocation of resources across campaigns.

Digital Marketing:

- Lead and execute digital marketing strategies including SEO, SEM, content marketing, social media marketing, and email marketing.

- Oversee the company's social media presence, manage content creation, and engage with the community to increase brand visibility and loyalty.

- Utilize analytics tools to measure digital campaign effectiveness and make data-driven decisions.

Brand Development & Positioning:

- Oversee the development and execution of a cohesive brand strategy that includes consistent messaging, logo usage, tone of voice, and overall identity.

- Ensure that the brand's voice and values are reflected across all touchpoints, both online and offline.

Market Research & Analysis:

- Conduct market research and competitive analysis to identify market opportunities and threats.

- Use data to understand customer needs, segment markets, and personalize marketing messages.

- Monitor industry trends and emerging technologies to keep the company ahead of the competition.

Collaboration & Cross-Functional Support:

- Collaborate with the sales team to develop sales support materials and strategies that convert leads into customers.

- Work with product teams to understand product offerings and craft targeted marketing campaigns.

- Support customer service efforts by creating customer-facing content such as FAQs, product guides, and user manuals.

Team Leadership and Development:

- Manage and mentor a team of marketing professionals, providing guidance, feedback, and opportunities for professional growth.

- Foster a collaborative and high-performance work environment to ensure successful campaign execution.

Public Relations and Partnerships:

- Oversee public relations efforts, including press releases, media outreach, and event planning.

- Build and maintain relationships with external vendors, influencers, and partners to enhance brand visibility and business growth.

Reporting & Performance Tracking:

- Develop and present regular reports on campaign performance, ROI, and marketing metrics to senior leadership.

- Adjust strategies based on performance data to continuously improve results.

Qualifications & Skills:

Education:

- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.