5 Digikore Studios Jobs
Digikore - Manager - Marketing (5-6 yrs)
Digikore Studios
posted 4d ago
Flexible timing
Key skills for the job
Job Description:
As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to promote [Company Name]'s products and services.
You will work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
The ideal candidate will have a deep understanding of marketing principles, digital marketing strategies, and experience in driving successful campaigns across multiple channels.
Key Responsibilities:
Develop and Implement Marketing Strategies:
- Create and execute detailed marketing plans to achieve business objectives and drive customer acquisition and retention.
- Analyze market trends and consumer behavior to identify opportunities for growth and improve market positioning.
- Develop brand positioning and ensure consistent messaging across all channels.
Campaign Management:
- Plan, design, and oversee the execution of marketing campaigns across various platforms (digital, print, social media, email, etc.
- Monitor campaign performance, track KPIs, and optimize campaigns based on analytics to ensure maximum ROI.
- Manage the marketing budget, ensuring effective allocation of resources across campaigns.
Digital Marketing:
- Lead and execute digital marketing strategies including SEO, SEM, content marketing, social media marketing, and email marketing.
- Oversee the company's social media presence, manage content creation, and engage with the community to increase brand visibility and loyalty.
- Utilize analytics tools to measure digital campaign effectiveness and make data-driven decisions.
Brand Development & Positioning:
- Oversee the development and execution of a cohesive brand strategy that includes consistent messaging, logo usage, tone of voice, and overall identity.
- Ensure that the brand's voice and values are reflected across all touchpoints, both online and offline.
Market Research & Analysis:
- Conduct market research and competitive analysis to identify market opportunities and threats.
- Use data to understand customer needs, segment markets, and personalize marketing messages.
- Monitor industry trends and emerging technologies to keep the company ahead of the competition.
Collaboration & Cross-Functional Support:
- Collaborate with the sales team to develop sales support materials and strategies that convert leads into customers.
- Work with product teams to understand product offerings and craft targeted marketing campaigns.
- Support customer service efforts by creating customer-facing content such as FAQs, product guides, and user manuals.
Team Leadership and Development:
- Manage and mentor a team of marketing professionals, providing guidance, feedback, and opportunities for professional growth.
- Foster a collaborative and high-performance work environment to ensure successful campaign execution.
Public Relations and Partnerships:
- Oversee public relations efforts, including press releases, media outreach, and event planning.
- Build and maintain relationships with external vendors, influencers, and partners to enhance brand visibility and business growth.
Reporting & Performance Tracking:
- Develop and present regular reports on campaign performance, ROI, and marketing metrics to senior leadership.
- Adjust strategies based on performance data to continuously improve results.
Qualifications & Skills:
Education:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
Functional Areas: Other
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