Market Planner - Marketing

airtel Job Description
Job Title: Marketing Planning

Job Level: Deputy Manager

Function: Marketing

Location : Hyderabad

Purpose of the Job:

To Formulate distribution strategy for sales and to manage trade equity and strength trade engagements in conjunction with deploying norms and trainings

Deliverables (Maximum 5-6 key responsibilities)

• Formulates distribution strategy and norms, deploys the same driving zonal teams, brings rigor in micro planning and reviews for various distribution KPIs, First person responsible for achievement of distribution KPI targets for circle, facilitates timely reviews on distribution.
• Formulates strategy to build trade equity and strengthen trade engagements
• Formulation and deployment of reward and recognition programs
• Guides and coaches Zonal teams on territory strategy and tactics and is responsible for Sales teams and Channel Partner trainings n inductions.
• Responsible for driving Channel and its manpower productivity for the respective verticals
• Ensuring Distribution norms are adhered to in, end to end Channel Partner management
• Handle Non NAC S&D Budget efficiently

Prime: Final Decision Making authority, accountable to the Management.

Shared: Decisions reached jointly with peers on collective basis.

Demonstrate (Key competencies)1. Achieve distribution KPIs AOP
2. Preparing the Non S&D Budget planning / approval
3. Trade Scheme planning / Trade equity
4. Deliver new area/town launch objectives in coordination zonal team
5. Direct sales verticals

Educational Level
Must have:
MBA (Marketing)Working Experience
Must have:
At least 3-5 years of work experience into Business Expansion, mainly B2B sales or acquisition.