Marketing Head

The Marketing Manager for the Sirius Digitech in Kolkata will play a pivotal role in driving the marketing strategies and initiatives. This leadership position requires a seasoned professional with 9-12 years of experience in the Technology Sector, preferably in Artificial Intelligence. The ideal candidate will be responsible for developing and executing innovative marketing plans to promote the company's products and services while aligning with Adani's values of innovation, sustainability, and diversity.

Experience:

• 12-14 years of Marketing experience in the Technology Sector

• Proven track record of successful marketing strategies in the Artificial Intelligence industry

• Demonstrated leadership experience in managing a high-performing marketing team

• Primarily B2B experience as there is a fundamental difference between B2C and B2B marketing.

• Owning end-to-end collaterals marketing collaterals like presentations, case studies, demo videos, white papers etc.

• Targeted and account-based marketing. Roles and Responsibilities:

• Develop and execute comprehensive marketing strategies to drive awareness and adoption of the company's Artificial Intelligence products and services

• Lead and mentor a dynamic marketing team, fostering a culture of creativity, collaboration, and excellence

• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives

• Conduct market research and analysis to identify trends, opportunities, and threats in the Artificial Intelligence industry

• Oversee the creation of compelling marketing collateral, including sales presentations, case studies, and white papers

• Establish and maintain strong relationships with key stakeholders, clients, and industry partners

• Drive digital marketing efforts, including SEO, SEM, and social media campaigns, to enhance brand visibility and engagement

• Monitor and analyze the performance of marketing campaigns, utilizing data-driven insights to optimize strategies and tactics

• Stay updated on industry developments and best practices, integrating innovative approaches into the marketing plans

• Represent the company at industry events, conferences, and seminars to enhance brand reputation and network with potential clients

Education Qualification:

• Master's degree or MBA in Marketing or a relevant discipline (preferred)

Certification Required:

• Professional certification in Marketing or Digital Marketing

• Certifications in Artificial Intelligence or Technology Marketing (preferred)

Behavioral Skills:

• Excellent leadership and team management abilities

• Strong communication and interpersonal skills

• Strategic thinking and decision-making capabilities

• Adaptability and resilience in a fast-paced environment

• Passion for innovation and continuous learning

Technical Skills:

• Basic understanding of Artificial Intelligence technologies and applications

• Proficiency in digital marketing tools and platforms

• Knowledge of data analytics and market research methodologies

• Experience with CRM systems and marketing automation software

• Expertise in developing and executing multi-channel marketing campaigns

Non-Negotiable Skills:

• Experience in the Technology Sector

• Proven leadership in Marketing for the tech. industry

• Demonstrated success in driving innovative marketing strategies